The Camel Trophy was a vehicle-oriented competition that was held annually between 1980 and 2000, and it was best known for its use of Land Rover vehicles over challenging terrain. The event took its name from its main sponsor, the Camel cigarette brand. The Camel Trophy originated in 1980 with three Jeep-equipped German teams exploring the Amazon Basin. After that first event, the organisers turned to Land Rover for support and over the course of the next twenty years, all of the Land Rover vehicle range were used. Range Rover, Land Rover Series III, Land Rover Defender, Land Rover Discovery, and Freelander vehicles all appeared in the distinctive "sandglow" colour scheme.